Roda
Visual Identity, 2018
To translate the essence of the Roda into visual identity, Joana Lira partnered with designer Juliana Brichesi to create a line of multifaceted, flexible, art that comprehends typography, a chromatic palette and a family of elements that mix and match with a certain freedom. Like the Wheel turns clothes that are no longer worn and other textile remains into new and surprising models, this creation is pervaded by the concepts of flow, decentralization, spinning, transformation, personality, self-esteem, delicateness, femininity, links and affection.
